DIGITAL & PRINT CAMPAIGN

The Golf Course Superintendents Association of America (GCSAA) was looking to attract new members to join the organization and engage existing members through a membership marketing campaign.

The campaign promoted via direct mail, print and digital advertising, and on social media. Overall feedback from members was positive, and members submitted more than 30 stories in the first two months of the campaign.

MY KEY ROLES:

• Campaign Strategy Collaboration
• Design
• Execution
• Copywriting