OUTREACH MAILER

Equity Bank?s current business outreach strategy entailed sending a premium work glove to prospective clients. Results of the outreach were mixed, so Equity Bank engaged Lundmark to refine the execution with the goal of increasing the meeting conversion rate. Lundmark recommended a two-step approach for improvement.

1. The initial mailer was redesigned to incorporate Equity Bank brand attributes within the glove creative.
2. We created packaging for the glove’s mate that Equity Bank provided to the prospect during the follow-up meeting.

In the first month of the new mailer, Equity Bank staff set twice the number of follow-up meetings than the previous monthly average.