Dress & Duds Boutique


Dress & Duds Boutique is the brainchild of Jenny White, shop owner, and sewer extraordinaire. When she came up with the idea to start a local boutique selling handmade clothing, she turned to JW Creative to help get her shop started.


Finding a name for the boutique was step one. Jenny wanted a name that was inclusive of both boy’s and girl’s clothing. After doing some market research and killer brainstorming session, Dress & Duds Boutique was born.


The next step was developing a brand identity to go along with a catchy new name. JW Creative went to work concepting ideas, typography, color pallets, and everything in between. Eventually, the winning logo emerged, and the rest, as they say, is history.


  • Name Brainstorming
  • Concepting
  • Brand Identity / Logo Design
  • Art Direction
  • Brand Guidelines