BRAND IDENTITY

Dress & Duds Boutique is the brainchild of Jenny White, shop owner, and sewer extraordinaire. When she came up with the idea to start a local boutique selling handmade clothing, she turned to JW Creative to help get her shop started.

Finding a name for the boutique was step one. Jenny wanted a name that was inclusive of both boy’s and girl’s clothing. After doing some market research and killer brainstorming session, Dress & Duds Boutique was born.

The next step was developing a brand identity to go along with a catchy new name. JW Creative went to work concepting ideas, typography, color pallets, and everything in between. Eventually, the winning logo emerged, and the rest, as they say, is history.

KEY ROLES:

• Name Brainstorming
• Concepting
• Brand Identity / Logo Design
• Art Direction
• Brand Guidelines