Abbott Insurance – Email Marketing for Small Business
EMAIL MARKETING FOR SMALL BUSINESS
E-mail marketing is arguably one of the best ways to market your small business. It doesn’t have the cost associated with traditional direct mail marketing. It’s fluid, and your message can change if needed. Abbott Insurance?is a local small business insurance agency that has been around since 1998, and they wanted to capitalize on and harness the powerful tool that email marketing can be. They reached out to JW Creative to create a variety of customized email templates that they could use to reach out to new clients, current clients, and prospective clients.?
THE PROCESS
To develop the right email templates that would work best for Abbott Insurance,?JW Creative?started by gathering all the information. This included important information that needs to be added, researching the competition, and finally doing a comprehensive analysis of what was working best in the industry. After looking through all the information, JW Creative put together custom templates to utilize the strategies that would work for Abbott Insurance.?
JW CREATIVE HELPED
JW Creative is in a unique position to help out small businesses with small business email marketing. We have the experience that comes with working in an agency for 10+ years. Still, we are a small enough studio that we don’t require the overhead that a large agency has. This allows us to uniquely position ourselves to the small businesses in our community that want and need professional design and marketing help. Abbott Insurance is a valued client that recognizes the unique position that JWC is in to help them. As a result, several beautiful custom email marketing templates were developed. These templates are assisting the company in keeping consistent with its brand and can be utilized for years to come. Inevitably helping to increase its customer base and customer loyalty.
KEY ROLES:
- Concept Designs
- Art Direction
- Creative Direction
- Brand Consistency
- Email Template Building