Improve Your SEO

Top 5 Factors that Affect your Google Search Ranking

01. Content

When it comes to SEO, content is still the most important. But not just any content, you need to have quality content. What does quality content? mean? It means in-depth, targeted-topic content that provides real value to its user. There is no hard and fast rule, but generally speaking, long-form comprehensive content tends to rank higher in search results.

02. Keep Your Content Fresh

Google seems to prioritize new content. What does this mean for small businesses? Well, that means that blog you’ve been ignoring should start being more of a priority. Or some of the old articles that are gathering metaphorical dust on your website should get a fresh new update.

03. Backlinks Matter

Backlinks are still a dominating factor in Google’s search algorithm. What are backlinks? Backlinks are links from other websites that link back to your website. Why is this important? Well, those links are telling Google that your website exists, and it has valuable information that people care about. The more links you have from multiple domains, the better your rankings are going to be.

04. Mobile First

Google’s mobile-first indexing means that mobile compatibility directly affects search rankings. Today, mobile usage is rapidly outgrowing traditional desktop usage. Users now get better search results based on their current location.

05. Make It Fast – Page Speed

Page speed has become more crucial due to the mobile-first indexing that Google introduced. Since mobile usage is so high, Google gives higher rankings to websites that will give a better user experience. The best practice is to make sure that your page speed is under 3 seconds.